Addressing the
Execution Deficit
To say that it is tough to compete globally as an African business would be an understatement of epic proportions.
At Cole, we believe entrepreneurship is the most robust, common, and self-sustaining way Africans have to redefine the economies of the continent. If the opportunity is not nurtured and guarded by Africans, it will continue to under-deliver on its value-creating potential for Africans.
Isolated,
Confused and Overwhelmed
Cole helps entrepreneurs, founders, and CEOs develop the capacity to sustain high business growth.
Having supported dozens of startups to develop peak performance habits, we are convinced that People and Processes are at the heart of the challenge. To build high-quality and high-growth companies, entrepreneurs, founders, and CEOs need a new playbook based on local culture and insights.
We need to learn how to do and make stuff better
Elon Musk put it well when he said “There is no magic corn of plenty. If you don't make stuff, there's no stuff”.
We can not afford to let the biased pursuit of technology solutions and investment become an all-consuming obsession that blinds us to our lack of ownership of the fundamental goods and services that are the building blocks for a healthy economy.
Closing the gap between knowing and doing
More great ideas must escape entrepreneurs' heads and serve our markets with excellence at scale.
Across Africa, there is an excess of generic theory training offered with the odd sprinkling of execution support. We believe that one of the fastest ways to address our execution deficit is to pair thinkers with doers, ideas with experience, and just for a day or week. Our entrepreneurs, founders, and CEOs need ongoing support from local experts so that we can build the capacity of both thinkers and doers.